Briefs are a sort of short, figure-hugging underwear and swimwear, as against the trend where the material falls down the legs.
Briefs were originally sold on January 19, 1935 by Coopers, Inc., in Chicago Illinois. They converted the new undergarment the "Jockey" as it offered a similar degree of support as the jockstrap (one trend of which is also called 'jock briefs'). Thirty thousand pairs were sold within few months of their inauguration. In North America, "Jockey shorts" or "Jockeys" was an often used generic term for men's briefs. More recently, "figure-hugging-whiteys" has become a commonly used pet name for briefs.
Briefs of different brands such as Jack and Jones-Classic Briefs are available at Shoppers Stop and various other outlets and can be availed very easily. Theera of 1980s, saw a mindboggling change in the American market of men's Briefs that were manufactured by Calvin Klein. Jockey International, Inc. is a reputed name known for producing, distributing and vending briefs. Hannes is known for producing classic briefs. FCUK, French Connection (also branded as FCUK), a UK-based international retailer and wholesaler of fashion clothing is also well-known for producing briefs. The products of these brands can be easily availed online.